How Hospitals Can Differentiate Themselves

“The rising competition among providers to capture that patient volume is getting hotter. One of the key marketing strategies used by hospitals to attract new patients is to upgrade the experience, including in the ED.

The thought is that not only will renovating or expanding the ED lead to shorter wait times but that modern design finishes will communicate that the hospital is on the cutting edge of care.

This trend is driving innovation in architectural design and a renewed focus on patient and staff satisfaction and comfort, creating a front door to a facility that leaves a lasting—and positive—impression. ” – Healthcare Design

Click here to read more about trends in technology, treatment rooms, and more…

A New Front Door: Upgrading the ED (Healthcare Design, 1/8/2015)